Projects

The Learning Equation: Informational bulletins

Business need

TLE logo

The Learning Equation Math (TLE Math) was the first math software to constitute a complete approved course at each grade level. And it was the first software proven to improve student performance. These two characteristics have huge implications for classroom teachers and schools. As such, a range of specific issues and questions repeatedly arose, requiring detailed explanations.

Clearly, more detailed product and implementation information was needed, but TLE was concerned about overwhelming customers with a large brochure or kit containing too much information.

Alantext solution

I wrote a series of TLE Math Bulletins, each discussing a specific issue. These are used to address concerns and queries with the appropriate one or two Bulletins given to the customer in a presentation or sales call.

Bulletin about test results

The Bulletins have been successful: many schools and boards of education request multiple copies to distribute or reproduce in their own reports and newsletters.

Each bulletin is on a single sheet. The topics covered are:

  • TLE Math in a Nutshell. Overview of TLE elements, lesson pedagogy, courseware features, independent testing.
  • The Changing Classroom. Discusses changes that occur in the learning environment, from teacher's perspective and student's perspective, with some relevant quotes.
  • Talking About TLE Math Courseware. Quotes/endorsements from teachers and others about TLE Math.
  • TLE Math Teacher Training. Description and agenda of workshops.
  • System Requirements. For Windows, Mac, network, and summary of installation instructions.
  • Independent Testing of TLE Math. Summary of the University of Alberta study that proved students using TLE Math perform better.
  • Parent Letter. Letter from TLE to parents to inform them of the use of TLE Math in their school, as well as the independent test results. This was distributed by the user schools to parents.
  • Stock Article for principals' newsletters. Upon request, this was supplied in electronic form to principals of user schools, for inclusion in their school newsletters to parents. Discusses the background and use of TLE Math in their school, as well as the independent test results.
Bulletins
INOFAS web site Informational web site for a scanning & conversion company TLE Math multimedia prototype Prototype of multimedia mathematics software i4i seminars & web review Marketing seminars, and a review of the corporate web site OLA workshops Workshops to introduce SGML and structured information concepts Pearson focus groups, software review Customer focus groups to review a software prototype, and an in-depth review of the software TLE Math bulletins Series of printed bulletins to promote educational software Noble Estates web site Simple marketing site for a wine agent ONHWP software prototype Software prototype for consumer complaint department shredding web site Promotional web site