Bottega di Casa Bottega: Bilingual web site
Business need
Bottega di Casa Bottega produces specialty organic foods in the north of Italy. They wanted a web site to introduce their products, both in Italy and in English-speaking markets.
Alantext solution
I created a clean looking design with lots of white space to convey the purity of the organic products. I used large photos so that retail buyers and consumers could see the products.
(Unfortunately Bottega did not have individual product photographs. I had to cut each product from a group photo. I’m encouraging the client to shoot individual products so I can replace the existing photos with better ones.)
Language switching is automated: clicking “english” or “italiano” takes the user to the same page in the other language. This is more user-friendly than many bilingual sites, which force the user back to the home page to restart in the alternate language.
“Alan prepared a great website — easy, dynamic, creative — as it allow the consumer to find what they want and also focus with more details. The visuals are modern, stylish and minimalist, everything is fast to find and very immediate. Most important, he has done exactly what I want with very few briefing, without investing much of my time… and very good prices compared with Italy. I am very happy with this site!”
Sandro Bottega, President, Bottega di Casa Bottega Organic Foods